- Managed advertising & PR agencies and internal marketing department for national campaigns with a globally recognized brand.
- Steward of the mobile revolution and integrating the technology into marketing activity through augmented reality, smartphone apps, messaging, mobile websites and text campaigns.
- Interpreted and analyzed data to understand the impact on a brand. Used the meaning of data to create actionable programs.
- Identified, structured, negotiated, and solidified strategic partnerships.
- Contribution of fresh ideas and new concepts to the creative and business process.
- Pitched and communicated ideas and programs to partners, new business prospects, and clients.
- Strategized social media programs, created the infrastructure within organizations to support social initiatives, and guided brands through successful social programs.
- Integration of new and traditional media to work together for maximum results and engagement.
- Led integrated programs that increased aftermarket golf shaft sales by 30% in one year (while competitor’s sales decreased)
- Created social media programs for a pest control brand that garnered a 966% ROI.
Profile
Craig Slike
Marketing Executive for Hire in Metro Atlanta
I work with objectives in mind. I strive for ideas and concepts that are innovative, contribute to the bottom line, and meet the desired result. Every single initiative I tackle, no matter how big or small, is approached with optimistic enthusiasm. I believe that nothing is impossible. Using the newest technologies and keeping up–to–speed with a marketing world that changes daily, I am able to create campaigns and strategies that are unique, effective, and convert today’s savvy consumer.
Integrated Marketing Experience
Creative Leadership
- Creative direction for small and large teams of creative individuals
- Strong ideation and concept development skills
- Ability to work with clients from a creative and strategic perspective
- Discerning eye for detail
- Powerful copywriter and content strategist
- Established and enforced creative standards in the look, feel, and voice of multiple brands
- Management and direction of photo and video shoots, both on-site and in-studio
- Built agency teams to meet ebb and flow of client work
Business Development Experience
- Managing Director of a full-service, award-winning advertising agency for 10+ years
- Lead agency business development efforts for 10 years
- Increased revenue by 400% in 1 year
- Recognized by the Business Excellence Awards as the “Fastest Growing Company” of 2012.
- Conducted weekly team new business sessions with management team, and created weekly status reports.
- Built mutually respectful relationships with direct reports, management, and other departments.
- Rebranding and marketing for client that lead to becoming the 5th fastest growing company in San Diego and expanded into 3 new markets.
- Client Rebranding and Marketing that led to a 117% increase in 1 year, 125% the 2nd and listed in the Inc. 500 Fastest growing companies in America by year 3.
Awards and Accolades
- 2013 Business Excellence Awards: National Finalist, Fastest Growing Company
- 2012 American Marketing Association AMY’s: Winner, Best National Campaign
- 2012 Ad Club Addy’s: People’s Choice Award
- 2011 Ad Club Addy’s: Silver Award Winner and Two-Time People’s Choice Award Winner
- 2010 Ad Club Addy’s: Silver Award Winner, Bronze Award Winner and People’s Choice Award Winner
- 2009 It’s All About the Kids Foundation: Taking Care of Business Awards
Employment History
Slike Marketing
Senior Marketing Consultant
November 2014 – Present
Marketing consultant for Tech Start-ups, Fortune 500 companies and nationally recognized brands using vast and varied experience to plan and implement marketing strategies, thereby contributing significantly to the success of my client’s marketing efforts.
the Agency san diego
Managing Director
May 2003-October 2014
Fujikura Golf, Provide Commerce (RedEnvelope.com, ProFlowers.com, SharisBerries.com, PersonalCreations.com, CherryMoonFarms.com), Scubapro, Bridgepoint Education, Lloyd Pest Control, More Golf Today.
ABC Television, The Mole
Title Character
May 2008-August 2008
Title character in the ABC hit “who-done-it” Reality TV Show, The Mole. Specialized in on-air interviews, antics, and sabotage. Risked life on a daily basis. Most successful Mole from all five seasons of the show.
Legal Reprographics, Inc.
Graphic Designer
November 2000-May 2008
Worked with attorneys to design exhibits on the most high profile cases in Southern California. Spearheaded marketing initiatives and internal communication.
Education
Community Involvement
- 10 Year Sponsor of the It’s All About The Kids Foundation
- 4 Time Walker in the Breast Cancer 3 Day
- 3 Time Participant in the Reality Rally Benefiting Michelle’s Place
- Earthquake Relief in Turkey
- Tsunami Relief in Thailand
- Relief Support for Haiti
- Board Member of the Business Mentoring Program at the Center for Wealth and Legacy
- Founding Member and Steering Committee Member of The Gallery at The San Diego Museum of Art
- All
- Servi-Tek
- RSW / the Agency san diego
- Lloyd Pest Control
- Bolillo Tortas
- Archer Moreno
- Fujikura Golf
- Combustion Parts Incorporated
- Once Upon a Zombie
Servi-Tek
RSW / the Agency san diego
Lloyd Pest Control
Bolillo Tortas
Archer Moreno
Fujikura Golf
Combustion Parts Incorporated
Once Upon a Zombie
Page 1 of